Building belief at Chubb

How do you persuade the staff of one of America’s largest insurance companies that moving upwards within the company or leaving are not the only routes to getting a promotion? Chubb wanted to communicate to their 31,000 employees that other career paths are open to them – a sideways move, gaining experience in a different department or learning new skills could be rewarded in the same way as seeking a traditional ‘promotion’.

Chubb wanted to communicate to their 31,000 employees that other career paths are open to them – a sideways move, gaining experience in a different department or learning new skills could be rewarded in the same way as seeking a traditional ‘promotion’.

I developed an awareness campaign based around the concept of grow your own way.