Brand refresh for Cycle Vita, Cycle Pharmaceutical's product support facility for patients.
Cycle Vita is the dedicated support programme for patients managing rare diseases, operated by Cycle Pharmaceuticals. I was asked to work on a rebrand for Cycle Vita as the existing brand did not function as efficiently as desired.
I updated the logomark and typography for the logo, and simplified and restructured how the brand works. Key to this was expanding the colour palette as the existing palette did not allow the flexibility required.