A corporate identity can date quickly, something the Royal Society of Chemistry came to realise. Their previous identity, introduced only five years ago, was no longer fit for purpose – too complicated and intricate for the modern digital-first landscape.
Following an intensive programme of strategic workshops which defined the creative direction, I was appointed lead designer responsible for the new identity and the visual language for the new brand. The client wanted the new identity to feel fresh and exciting, to try to capture some of the possibilities chemistry can deliver. It was a difficult brief to answer, in part because of the huge breadth of materials produced by the RSC. This demanded the new brand be super-flexible while retaining consistency.
This was an incredibly fulfilling project to work on – sometimes difficult and stressful, but ultimately hugely rewarding. The team I worked with all pulled together to produce a fantastic body of work with which the client is thrilled.
This was an incredibly fulfilling project to work on – sometimes difficult and stressful, but ultimately hugely rewarding. The team I worked with all pulled together to produce a fantastic body of work with which the client is thrilled.
